E-BOOKS GATEWAY

Delhi University Library System

University of Delhi, Delhi

Showing 21,341-21,360 of 187,828 items.
S.No.ISBNTitle of BookAuthorYearPublisherAction
  
213419781003128052Evaluating Social Media Marketing: Social Proof and Online Buyer BehaviourKatarzyna Sanak-Kosmowska Henryk Mruk Jasper Tilbury Mark Aldridge2022Taylor and FrancisClick Here
213429781003022565Experiential Marketing: Case Studies in Customer ExperienceWided Batat2021Taylor and FrancisClick Here
213439780429451591Fashion Marketing and Communication: Theory and Practice Across the Fashion IndustryOlga Mitterfellner2020Taylor and FrancisClick Here
213449780429442476Generation Z: A Century in the MakingCorey Seemiller Meghan Grace2019Taylor and FrancisClick Here
213459781003037767Influencer: The Science Behind Swaying OthersT. Bettina Cornwell Helen Katz2021Taylor and FrancisClick Here
213469780429322501Influencer Marketing: Building Brand Communities and EngagementSevil Yesiloglu Joyce Costello2021Taylor and FrancisClick Here
213479781003014454Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative DimensionsKlaus Sommer Paulsen2022Taylor and FrancisClick Here
213489780429463884International Luxury Brand StrategyPierre Xiao Lu2022Taylor and FrancisClick Here
213499780429055089International Sport Marketing: Issues and PracticeMichel Desbordes André Richelieu2019Taylor and FrancisClick Here
213509781003084051Nation Branding in EuropeJoão Freire2022Taylor and FrancisClick Here
213519781003001430Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media ResearchRobert V. Kozinets Rossella Gambetti2021Taylor and FrancisClick Here
213529781003165712Political Advertising in the United StatesErika Franklin Fowler Michael Franz Travis N. Ridout2022Taylor and FrancisClick Here
213539780429446801Qualitative Research in Marketing and Management: Doing Interpretive Research ProjectsChris Hackley2020Taylor and FrancisClick Here
213549781315641577Quantitative Research Methods in Consumer Psychology: Contemporary and Data-Driven ApproachesPaul M. W. Hackett2019Taylor and FrancisClick Here
213559780367855703Sustainable Branding: Ethical, Social, and Environmental Cases and PerspectivesPantea Foroudi Maria Palazzo2021Taylor and FrancisClick Here
213569780429329906The Evolution of LuxuryIan Malcolm Taplin2020Taylor and FrancisClick Here
213579780429281457The Hero Trap: How to Win in a Post-Purpose Market by Putting People in ChargeThomas Kolster2020Taylor and FrancisClick Here
213589781315630526The Routledge Companion to Critical MarketingMark Tadajewski Matthew Higgins Janice Denegri-Knott Rohit Varman2019Taylor and FrancisClick Here
213599780367814663Absolute Essentials of Business EthicsPeter A. Stanwick Sarah D. Stanwick2021Taylor and FrancisClick Here
213609780429203862Absolute Essentials of Green BusinessAlan Sitkin2020Taylor and FrancisClick Here