E-BOOKS GATEWAY

Delhi University Library System

University of Delhi, Delhi

Showing 21,181-21,200 of 200,215 items.

S.No.	ISBN	Title of Book	Author	Year	Publisher	Action

21181	9780429285820	Brand Positioning: Connecting Marketing Strategy and Communications	Erik Kostelijk Karel Jan Alsem	2020	Taylor and Francis	Click Here
21182	9781315641065	Branded Content: The Fateful Merging of Media and Marketing	Jonathan Hardy	2022	Taylor and Francis	Click Here
21183	9780429032257	Branding Diversity: New Advertising and Cultural Strategies	Susie Khamis	2020	Taylor and Francis	Click Here
21184	9780367855437	Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose	Myriam Sidibe	2020	Taylor and Francis	Click Here
21185	9781003080572	Building Corporate Identity, Image and Reputation in the Digital Era	T. C. Melewar Charles Dennis Pantea Foroudi	2022	Taylor and Francis	Click Here
21186	9781003176817	Business on a Mission: How to Build a Sustainable Brand	Andy Last	2022	Taylor and Francis	Click Here
21187	9781003111559	Consumer Culture Theory in Asia: History and Contemporary Issues	Yuko Minowa Russell Belk	2022	Taylor and Francis	Click Here
21188	9781315283739	Consumer Social Values	Eda Gurel-Atay Lynn R. Kahle	2019	Taylor and Francis	Click Here
21189	9781315648521	Consumption, Psychology and Practice Theories: A Hermeneutic Perspective	Tony Wilson	2019	Taylor and Francis	Click Here
21190	9781003013532	Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z	Brendan Canavan	2021	Taylor and Francis	Click Here
21191	9781003141341	Creating Brand Cool: Brand Distinction in the Online Marketplace	Joan Abraham	2021	Taylor and Francis	Click Here
21192	9781003037347	Defining, Measuring and Managing Consumer Experiences	Annarita Sorrentino	2020	Taylor and Francis	Click Here
21193	9780429504266	Engaging Brands: A Customer-Centric Approach for Superior Experiences	Michela Addis	2020	Taylor and Francis	Click Here
21194	9781003128052	Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour	Katarzyna Sanak-Kosmowska Henryk Mruk Jasper Tilbury Mark Aldridge	2022	Taylor and Francis	Click Here
21195	9781003022565	Experiential Marketing: Case Studies in Customer Experience	Wided Batat	2021	Taylor and Francis	Click Here
21196	9780429451591	Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry	Olga Mitterfellner	2020	Taylor and Francis	Click Here
21197	9780429442476	Generation Z: A Century in the Making	Corey Seemiller Meghan Grace	2019	Taylor and Francis	Click Here
21198	9781003037767	Influencer: The Science Behind Swaying Others	T. Bettina Cornwell Helen Katz	2021	Taylor and Francis	Click Here
21199	9780429322501	Influencer Marketing: Building Brand Communities and Engagement	Sevil Yesiloglu Joyce Costello	2021	Taylor and Francis	Click Here
21200	9781003014454	Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions	Klaus Sommer Paulsen	2022	Taylor and Francis	Click Here