e-Books

(Digital Information Resource Center for V.I.)

University of Delhi, DELHI

Showing 26,381-26,400 of 143,364 items.

S.No.	ISBN	Title of Book	Author	Year	Publisher	Action

26381	9781003141341	Creating Brand Cool: Brand Distinction in the Online Marketplace	Joan Abraham	2021	Taylor & Francis	Click Here
26382	9781003037347	Defining, Measuring and Managing Consumer Experiences	Annarita Sorrentino	2020	Taylor & Francis	Click Here
26383	9780429504266	Engaging Brands: A Customer-Centric Approach for Superior Experiences	Michela Addis	2020	Taylor & Francis	Click Here
26384	9781003128052	Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour	Katarzyna Sanak-Kosmowska Henryk Mruk Jasper Tilbury Mark Aldridge	2022	Taylor & Francis	Click Here
26385	9781003022565	Experiential Marketing: Case Studies in Customer Experience	Wided Batat	2021	Taylor & Francis	Click Here
26386	9780429451591	Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry	Olga Mitterfellner	2020	Taylor & Francis	Click Here
26387	9780429442476	Generation Z: A Century in the Making	Corey Seemiller Meghan Grace	2019	Taylor & Francis	Click Here
26388	9781003037767	Influencer: The Science Behind Swaying Others	T. Bettina Cornwell Helen Katz	2021	Taylor & Francis	Click Here
26389	9780429322501	Influencer Marketing: Building Brand Communities and Engagement	Sevil Yesiloglu Joyce Costello	2021	Taylor & Francis	Click Here
26390	9781003014454	Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions	Klaus Sommer Paulsen	2022	Taylor & Francis	Click Here
26391	9780429463884	International Luxury Brand Strategy	Pierre Xiao Lu	2022	Taylor & Francis	Click Here
26392	9780429055089	International Sport Marketing: Issues and Practice	Michel Desbordes André Richelieu	2019	Taylor & Francis	Click Here
26393	9781003084051	Nation Branding in Europe	João Freire	2022	Taylor & Francis	Click Here
26394	9781003001430	Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research	Robert V. Kozinets Rossella Gambetti	2021	Taylor & Francis	Click Here
26395	9781003165712	Political Advertising in the United States	Erika Franklin Fowler Michael Franz Travis N. Ridout	2022	Taylor & Francis	Click Here
26396	9780429446801	Qualitative Research in Marketing and Management: Doing Interpretive Research Projects	Chris Hackley	2020	Taylor & Francis	Click Here
26397	9781315641577	Quantitative Research Methods in Consumer Psychology: Contemporary and Data-Driven Approaches	Paul M. W. Hackett	2019	Taylor & Francis	Click Here
26398	9780367855703	Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives	Pantea Foroudi Maria Palazzo	2021	Taylor & Francis	Click Here
26399	9780429329906	The Evolution of Luxury	Ian Malcolm Taplin	2020	Taylor & Francis	Click Here
26400	9780429281457	The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge	Thomas Kolster	2020	Taylor & Francis	Click Here