E-BOOKS GATEWAY

Delhi University Library System

University of Delhi, Delhi

Showing 3,021-3,040 of 202,081 items.
S.No.ISBNTitle of BookAuthorYearPublisherAction
  
30219781315648521Consumption, Psychology and Practice Theories: A Hermeneutic PerspectiveTony Wilson2019Taylor and FrancisClick Here
30229781003013532Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and ZBrendan Canavan2021Taylor and FrancisClick Here
30239781003141341Creating Brand Cool: Brand Distinction in the Online MarketplaceJoan Abraham2021Taylor and FrancisClick Here
30249781003037347Defining, Measuring and Managing Consumer ExperiencesAnnarita Sorrentino2020Taylor and FrancisClick Here
30259780429504266Engaging Brands: A Customer-Centric Approach for Superior ExperiencesMichela Addis2020Taylor and FrancisClick Here
30269781003128052Evaluating Social Media Marketing: Social Proof and Online Buyer BehaviourKatarzyna Sanak-Kosmowska Henryk Mruk Jasper Tilbury Mark Aldridge2022Taylor and FrancisClick Here
30279781003022565Experiential Marketing: Case Studies in Customer ExperienceWided Batat2021Taylor and FrancisClick Here
30289780429451591Fashion Marketing and Communication: Theory and Practice Across the Fashion IndustryOlga Mitterfellner2020Taylor and FrancisClick Here
30299780429451591Fashion Marketing and communication: theory and practice across the fashion industryMitterfellner, Olga2020Taylor and FrancisClick Here
30309780429442476Generation Z: A Century in the MakingCorey Seemiller Meghan Grace2019Taylor and FrancisClick Here
30319781003037767Influencer: The Science Behind Swaying OthersT. Bettina Cornwell Helen Katz2021Taylor and FrancisClick Here
30329780429322501Influencer Marketing: Building brand communities and methods for new narrative dimensionsYesiloglu, Sevil2021Taylor and FrancisClick Here
30339781003014454Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative DimensionsKlaus Sommer Paulsen2022Taylor and FrancisClick Here
30349780429463884International Luxury Brand StrategyPierre Xiao Lu2022Taylor and FrancisClick Here
30359780429055089International Sport Marketing: Issues and PracticeMichel Desbordes André Richelieu2019Taylor and FrancisClick Here
30369781003084051Nation Branding in EuropeJoão Freire2022Taylor and FrancisClick Here
30379781003001430Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media ResearchRobert V. Kozinets Rossella Gambetti2021Taylor and FrancisClick Here
30389781003165712Political Advertising in the United StatesErika Franklin Fowler Michael Franz Travis N. Ridout2022Taylor and FrancisClick Here
30399780429446801Qualitative Research in Marketing and Management: Doing Interpretive Research ProjectsChris Hackley2020Taylor and FrancisClick Here
30409781315641577Quantitative Research Methods in Consumer Psychology: Contemporary and Data-Driven ApproachesPaul M. W. Hackett2019Taylor and FrancisClick Here